Your Ticket to Independence.
Happy Independence Day! (With apologies to Dave and our faithful Canadian readers.) And speaking of independence, this post revisits a good way to market your art independently. (Being a discerning reader I know you appreciate that segue.)
Below is my most recent newsletter sent on June 29, 2021.
A barn swallow guarding her nest at St. Vrain State Park, Firestone, CO. St. Vrain is packed with rivers, ditches, ponds, and birds.
The Last Word—for discerning readers—by author Gregory Zeigler.
Something good to read. Once Upon a River by Diane Setterfield. Setterfield’s novel, centered around an ancient inn on the Thames, is about the flow of story and of rivers, and how the two are linked. The author deftly uses water references throughout the novel. This particular scene takes place on a boat on a river. He touched her and she touched him and when he entered her he felt a river rise in him. For a little while he mastered the river; then it grew and he abandoned himself to it. There was only the river then, nothing but the river, and the river was everything—until the current at last surged and broke and ebbed.
And this article by Nick Bowlin in High Country News (2/24/21)
“Will the climate crisis tap out the Colorado River?”
Something I wrote.
A glistening pool appeared before them in a shallow depression at the base of a small alcove in the canyon wall. Monkey flowers and small deciduous bushes surrounded the spring. Ferns grew on the damp rock. The women lingered at the edge of the spring … their thoughts spilling out at random.
The Straw That Broke.
Something to consider.
A recent letter from American Rivers starts out with this shocking paragraph. “Rivers are the most degraded ecosystems on the planet. More than rainforests. More than the Artic. Even more than the damage humans have inflicted on the oceans.” I know, discouraging.
Something to do. Once Upon a River ends with this line, “You have haunted here long enough, and besides, you surely have rivers of your own to attend to.”
Consider supporting the work of nonprofit American Rivers www.AmericanRivers.org
Happy reading. Gregory Zeigler, author of the Jake Goddard and Susan Brand eco-thriller series.
Sent on or near the last day of each month. Opt out? Reply, No thanks.
I have written before (November, 2020) of the benefit a newsletter can have for promoting the work of writers and artists. And every artist and writer, no matter how successful, must promote his/her/their work.
I wrote that I had learned that lesson from my landscape artist friend, Dave Hall, who's mailing list for his monthly newsletter, now in its 12th year, has grown to several thousand recipients. That was written before I launched my own monthly newsletter in January, 2021.
Just to recap, a newsletter should be quick and inexpensive to create. It should be easy in and out for the reader, offering ways to dig deeper and get more detailed information. It must be done on a regular schedule so the reader comes to expect it and knowing it will be brief does not hesitate to open it.
Here is a quote from my blog post last November. But the essential elements of what his (Dave Hall's) newsletter accomplishes are: communication, consistency, ease of access, links for learning more, growing and training your audience, and as Dave writes, "The results versus my time and money expended are very high."
I'm now in the sixth month of my newsletter, The Last Word—sent near or on the last day of the month—and it is a success. Although my mailing list is still below 500 recipients, it has grown. Feedback has been very positive and very few recipients have opted out by replying,"no thanks."
Has my newsletter helped me sell more books? You must know the old adage, "You know half your marketing dollars are being flushed down the loo, you just don't know which half." Frankly, I can't say for certain which of my marketing efforts work. I just know I'm fulfilling a promise to myself which is to go to every possible and realistic end to get my message out to readers.
I recommend you expand your independence by trying a monthly newsletter.
Speaking of independence, on a personal note, Dimmie and I are traveling and living in our trailer for six months this spring/summer/fall. We have been to Yellowstone, Eastern Idaho, Dubois, WY, Boulder, CO and for this week of the 4th we are camped on the beautiful property of friends, Clint and Virginia Grosse near Driggs, ID on the west side of the Tetons (pictured).